Apparently not…

Video fails to kill the radio star

David Grossman examines why radio has an enduring appeal

 

When MTV launched in 1981, the first music video it played was “Video killed the Radio Star” by The Buggles. The intent was clear; the channel was going to kill off old-fashioned radio.

Down the years plenty of technologies have looked set to kill off radio: talking pictures, TV, the cassette tape, the CD, the iPod. Today it’s streaming music services like Spotify. All have so far failed.

Radio listening figures are holding up remarkably well given all the other sources of entertainment and information available.

What may surprise you is that there are plenty of venture capitalists betting big that good old, steam-age radio cannot just survive but thrive.

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